Sennhenn GmbH

Thank you for your interest in our company. The company management of Sennhenn GmbH attaches particular importance to data privacy.

By means of this privacy statement, we would like to provide you with detailed information about the type, scope and purpose of the personal data from our website, which we collect, use and process.

Hereinafter, “website” refers to the Sennhenn GmbH website (

The processing of personal data, such as name, address, e-mail address or telephone number of a data subject is always carried out pursuant to the General Data Protection Regulations (GDPR) and in accordance with the country-specific data protection regulations applicable to Sennhenn GmbH. By means of this privacy statement, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us.

Sennhenn GmbH as the responsible data controller, has implemented numerous technical and organisational measures to ensure best possible protection of data collected via these websites. Nevertheless, Internet-based data transmission can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, e.g. by telephone or letter.

Personal data

Personal data is any information by means of which a natural person is clearly identified or can be used to identify a natural person. Personal data includes e.g. the salutation, first name and surname, telephone number and e-mail address. Also, information about hobbies, memberships and preferences, as well as access to Internet sites, which can be associated with a natural person, is considered personal data. According to current case law, IP addresses also represent personal data, since this data could theoretically be traced back to a person. We are not able to associate the IP address with a person – only the respective provider can. We only collect, use and, if applicable, disclose personal data, if this is explicitly permitted by law or the user consents to the collection, processing, use and disclosure of this data.

Legal basis for processing of personal data

Pursuant to Art. 6 GDPR, processing of personal data is only legal if one of the conditions in paragraphs a) to f) of Art. 6 GDPR is fulfilled. Art. 6 para. 1 (a) GDPR serves as the legal basis for the processing of personal data insofar as we obtain the consent of the data subject for processing of his/her personal data.

Art. 6 para. 1(b) serves as the legal basis for the processing of personal data required for the performance of a contract of which the data subject is one of the parties to the contract. This also applies for processing operations required to carry out pre-contractual measures.

Art. 6 para. 1(c) GDPR serves as the legal basis insofar as processing of personal data is required to fulfil a legal obligation which our company is subjected to.

Article 6 para. 1(c) GDPR serves as the legal basis for the processing of personal data necessary to protect the legitimate interests of the data controller or a third party, unless the interests or fundamental rights and freedom of the data subject, which require the protection of personal data, prevail.

Data collection and processing

In principle, it is not necessary to provide personal data for the use of our website. Only access data without personal reference, such as login, browser type and version, operating system used, referrer URL, as well as access date and time of the request are stored. This data is solely evaluated for improvement of our offer and for statistical purposes and does not enable us to trace you. In addition, we store IP addresses for seven days for security reasons so that we can trace cyber-attacks, for example. Personal data is collected via contact forms. Additional personal data is only collected if you provide it voluntarily, e.g. via a contact form. This may occur during a contact request, an online demonstration request, a product or service order, a seminar registration or when requesting product information and product trial versions. Each website user is free to transmit personal data to us via alternative means, e.g. by telephone.

Data economy, deletion of data, storage duration

We adhere to the principles of data avoidance and data economy. Personal data of the data subject will be deleted or blocked as soon as the purpose for storage no longer applies. In addition, data may be stored if required by European or national regulations, laws or other regulations which the data controller is subjected to. Data will also be blocked or deleted if the storage period stipulated in the aforementioned standards expires, unless further data storage is necessary for the conclusion or fulfilment of a contract.

Use and transmission of personal data

If you instruct us with delivery of goods or the provision of a service, your personal data will be used without your separate consent only to the extent necessary for the execution of the contract or the provision of the service. This includes in particular the transmission of your data to transport companies or other service providers commissioned with the execution of the contract or the provision of a service.

Data security

All technical and organisational security measures in accordance with the state of the art in Germany are taken to protect your personal data provided to us from access by unauthorised third parties. To protect the security of your data, especially during transmission, we use encryption methods, e.g. SSL via HTTPS.

Right to information, correction, blocking, deletion or objection

You have the right to receive information about your personal data stored by us at any time. You are also entitled to correction, blocking or, apart from the prescribed data storage for business transactions, deletion of your personal data. Please contact our data protection officer ( directly in this regard.


To enable the use of certain functions, we use so-called “cookies” on our website. Cookies are small test files that are stored on the user’s computer. Because cookies are retained across sessions, they are re-transmitted to the site in subsequent access. For example, so-called access tokens are created by means of cookies. These ensure that you do not have to log in each time you use our protected support area, for example. These cookies enable cross-section tracking; however, they do not retrieve any information stored on your computer.

Cookies are essential to the correct functioning of our website. Furthermore, we use feature and marketing cookies to determine the use of our website and the success of our advertising campaigns and subsequently submit interest-based advertisements to our visitors. The mandatory cookies are set immediately when the website is accessed, all other cookies are only placed after active consent by the user (opt-in). For this purpose, a cookie-consent banner is placed over our website on each first access to our site. If a visitor objects to the use of the feature and marketing cookies, these are not set.

In principle, you also have the option of preventing the storage of cookies on your computer by means of appropriate browser settings. Cookies that have already been saved can be deleted at any time via your Internet browser. However, we would like to point out that in this case you may not be able to use all features of this website to their full extent.

Contact forms

If you contact us via e-mail or contact from, the personal data you provided will be stored and processed for the purpose of handling your enquiry and for any follow-up questions. Art. 6 para. 1 (1) f GDPR serves as the legal basis. The storage duration varies depending on the specific request. We store personal data until the purpose of storage no longer applies.

Contact forms are additional services that enable you to contact us quickly and conveniently via our website. The contact inquiry is always initiated voluntarily and actively by you. In the respective entry fields, you can clearly recognise which data is requested by us and the purpose for processing (contact and processing of the request).

Pursuant to Art. 5 para. 1 GDPR, only as much personal data is collected in the contact form as is absolutely necessary to respond to the enquiry. We distinguish between mandatory and optional information in our contact forms – whereby both types of information are used, stored and processed. The proper individual salutation/address of the enquiring party and the company name form part of the etiquette in our business-to-business (B2B) operations. With us, both the e-mail address and the telephone number are mandatory fields. It might be argued, that online requests via the contact form should also be answered online. However, often e-mail communication is not the best option. In specific requests, a short phone call is more appropriate to handle the request or solve the problem.

Data protection in applications and the application process

We collect and process personal data from applicants to handle the application process. Art. 6 para. 1 (1) f GDPR serves as the legal basis. Processing can also be done electronically. This is generally the case when an applicant submits the corresponding application document electronically, e.g. via e-mail or the contact form on our website. If an employment contract is concluded with the applicant, the transmitted data is stored to process the employment relationship in compliance with the statutory provisions. If no employment contract is concluded with the applicant, the application documents will be deleted three months after the rejection notification, provided that the deletion does not conflict with any other legitimate interests. A legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (GETA).

Google Analytics

Our website uses the Google Analytics service. This web analytic service is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA (hereinafter: Google). Art. 6 para. 1(f) GDPR forms the legal basis for the use of Google Analytics. We use the Universal Analytics operation mode. This would enable assigning data, sessions an interaction across multiple devices to a pseudonymous user ID thus analysing a user’s activities across devices. We do not use the User-ID feature in Analytics. Google Analytics uses so-called “cookies“. These are small text files which are stored on your computer and enable an analysis of your use of the website. Google transmits the information generated by the cookie about your use of the website (including your anonymised IP address) to servers in the USA where it is stored. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Our legitimate interest in data processing also lies in these purposes. We have concluded a commissioned-data-processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. Google may transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google will never associate your IP address with any other Google data. We expressly point out that on this website Google Analytics has been extended by the “anonymizeIP” code to ensure anonymised capturing of IP addresses (so-called IP masking). Your entire IP address will never be stored.

The user and event data linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. As indicated in the “Cookies” section of this privacy statement, you can revoke the use of feature and marketing cookies by clicking on the cookie consent banner and prevent that these cookies are set.

In principle, you also have the option of preventing the storage of cookies on your computer by means of appropriate browser settings. However, we would like to point out that in this case you may not be able to use all features of this website to their full extent. Furthermore, you can prevent the collection and processing of your data by the Google cookie by downloading and installing a browser plug-in offered by Google at the following link: You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website: Deactivate Google Analytics. We also use Google Analytics to analyse data from the Google advertising network (search and display networks) for statistical purposes. Google Analytics demographics and interest performance reports are used for interest-based advertising (e.g. Google AdWords), including re-marketing lists. If you do not want this you can deactivate it via this Ads Preferences Manager.

By using this website, you consent to the processing of your personal data, which was collected by Google in the manner and for the purposes set out above. Further information on Google Terms of Use and Privacy Policy is available at or at

Google AdWords

We have integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set certain keywords to display an ad in Google’s search engine results, but only if the user uses the search engine to retrieve a keyword-related search result. On the Google advertising network, ads are distributed to topic-related websites using an automated algorithm and the pre-defined keywords. Google AdWords is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of the Google search engine.

If you reach our website via a Google ad, Google will file a so-called conversion cookie on your IT system. A conversion cookie loses its validity after ninety days and is not used to identify the data subject. An unexpired conversion cookie is used to track whether certain sub-pages have been accessed on our website. Google uses the data and information collected through the use of conversion cookies to generate visitor statistics for our website. We use this visitor statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor any other Google AdWords advertise receives any information from Google that could identify the data subject.

Personal data is stored by means of conversion cookies, e.g. by the websites accessed by the data subject. Personal data, including the IP address of the Internet connection used by the data subject, is therefore transferred to Google in the United States each time he/she visits our website. This personal data is stored by Google in the United States. If applicable, Google may disclose such data collected through the technical process to third parties.

You can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of your Internet browser and thus permanently object to the setting of cookies. Such setting of the Internet browser used would also prevent Google from setting a conversion cookie on your IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser.

You can also object to interest-based advertising by Google. To do this, call up the link from any of the Internet browsers you use and select the required setting. More information on Google Terms of Use and Privacy Policy is available at or at

Google Maps

Our website uses the Google Maps API to visually display geographic information on the “Directions” site. For this purpose, we load MAPS scripts directly from Google and execute them on our “Directions” website. During use, Google may also collect, store and process data about the use of map functions by visitors. Further information on Google Terms of Use and Privacy Policy is available at or at

Amendments to our privacy statement

We reserve the right to amend this privacy statement to always comply with the current statutory requirements or to implement changes to our services in the privacy statement, such as introduction of new services. Your visit to our website is subject to the respective published privacy statement.

Current status: 24/05/2018

Name and address of the data controller

Sennhenn GmbH
Elseyer Str. 56
58119 Hagen

Tel.: (02334) 4424 0

Please do not hesitate to contact us via e-mail in case you have any questions or need further information on data privacy, at